Are we all social media minded?
A product is something made in a factory; a brand is something that is bought by the customer.
A product can be copied by a competitor; a brand is unique.
A product can be quickly outdated; a successful brand is timeless
Learn to listen...Sometimes the best sales tacktic is to just listen. Sale people on relationships and not just products.
Remember that customers are looking for help, looking for interaction, and hoping to be more a part of your company. Make them feel important (because they are), and treat them with respect.
Sometimes words can hurt. It's not always about your personality but also about what you write. Much of your webpage content can affect not only other perception about your company, but your rankings as well.
The Starter Kit helps you derive creative ways for reaching your audience and your overall goals.